Complaints should be forwarded to Return Path if the organisation works with them. Each incoming complaint has a timestamp and other meta data which should be recorded and sent to return path in order to diagnose campaigns with high complaint rates.
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How will this idea be used?
Monitor those campaigns that impact IP reputation through complaints to educate improvements to campaigns and deliverability. |
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| What is your industry? | Financial Markets |
| What is the idea priority? | High |