Share your ideas

Query Language in email templates (and other channels)

Having a query language to build complex dynamic rules, such as RPL in Oracle and AMP in salesforce. would mean i could build complex personalisation without having to use the ponderous process of the current dynamic content builder

  • Guest
  • Aug 14 2020
Campaign / Email
How will this idea be used?

I want to build complex dynamic variables and do calculations on the fly using data points to drive personalisation and variables within my content

Attachments Open full size
What is your industry? Consumer Products
What is the idea priority? High
  • Post comment
  • Fabienne Schnyder commented
    February 03, 2022 10:33

    Yes! Queries with more than one or two rules take forever to be done. Especially if they're needed for different templates/languages/countries (some of our brands have about 20 versions per email with different languages/countries).

    Attachments Open full size

Related ideas