The current UI for tracking "Has clicked link" is quite difficult/annoying. For example, if you're like us, and use different dynamic content in emails, tracking the same link shown across different elements of dynamic content is a nightmare. LINK 1 will show several times, e.g. LINK 1, LINK 1 (1), LINK 1 (2), etc.
For example, even on one email template, the use of dynamic content means that the very same link has to be selected N-times to generate an update profile data, e.g. "Yes" for a click.
It would be so much simpler if instead of a drop-down menu, allowing you to only select one link at a time, you could select from a list of links from the email required (checkboxes?) that allowed you to select multiple links.
This would save a lot of time for people, but also reduce the chance of missing links.
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How will this idea be used?
To track what email recients click, which then feeds into our internal purchase propensity model. |
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| What is your industry? | Retail |
| What is the idea priority? | High |