Please consider adding a calculated field to Performance Insights reporting that displays the Email Quality Score. This is becoming a new key metric for our team, in light of the apple mail privacy changes, and having it on the dashboard would be helpful - vs exporting and calculating on our own. Litmus article on Email Quality Score: https://www.litmus.com/blog/future-of-insights-analytics-webinar-recording-takeaways/
How will this idea be used?
Understand the effectiveness of our campaigns. |
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What is your industry? | Insurance |
What is the idea priority? | Low |