It would be great if within a query or decision point if you could reference a common link name (or a link name that contains a key phrase).
For example, if I offer three links on all of my daily emails, one for shoes, one for tops, and one for handbags. If I named the link SHOES, TOPS, HANDBAGS in all of my emails and I wanted to target those that have clicked any SHOES link within the last month, this would provide me this ability.
If I were then able to leverage this data within queries, scoring models (i.e. how many time did a user click one of these links in the past X weeks), and programs then it would improve my segmentation and personalisation opportunities greatly.
|
How will this idea be used?
The data would be used to enrich scoring models, programs and queries and then allow us to better target audiences that have engaged with a particular category on the emails, without having to select every single email individually and finding the correct link to reference. It's much more scalable. |
|
| What is your industry? | Retail |
| What is the idea priority? | High |