Today, if we want to add UTM tracking codes in the email composer, we need to apply them to each link in the email individually. Alternatively, setting a rule across the organization is an option, but this does not allow changes according to each email template.

All the major email builders on the market, such as Stripo, Dartagnan, Optimove, and Mailrose Place, feature a field at the top of the email composer for entering tracking codes, which are then automatically integrated into each link in the email.

Having this functionality in our email composer would be advantageous in keeping up with the competition.

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