Currently, A/B testing in Acoustic Campaign is only supported through the UI, requiring manual setup for creating A/B test emails, assigning variant traffic, and configuring winner selection logic. This limits automation capabilities and integration with external systems.
It would be highly valuable to have A/B testing functionality accessible via API, enabling programmatic creation, management, and execution of A/B tests. This enhancement would improve automation, streamline campaign workflows, and increase flexibility for users managing large or complex campaigns.
|
How will this idea be used?
This idea will enable marketing and campaign teams to automate the creation and management of A/B tests by integrating Acoustic Campaign’s testing features into their existing workflows and external systems via API, reducing manual effort and increasing efficiency in running and optimizing campaigns. |
|
| What is your industry? | Banking |
| What is the idea priority? | Low |