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Enable A/B testing functionality in Acoustic Campaign to be managed and executed via API for improved automation and integration.

Currently, A/B testing in Acoustic Campaign is only supported through the UI, requiring manual setup for creating A/B test emails, assigning variant traffic, and configuring winner selection logic. This limits automation capabilities and integration with external systems.

It would be highly valuable to have A/B testing functionality accessible via API, enabling programmatic creation, management, and execution of A/B tests. This enhancement would improve automation, streamline campaign workflows, and increase flexibility for users managing large or complex campaigns.

  • CampaignMGMT Support
  • Jun 4 2025
How will this idea be used?

This idea will enable marketing and campaign teams to automate the creation and management of A/B tests by integrating Acoustic Campaign’s testing features into their existing workflows and external systems via API, reducing manual effort and increasing efficiency in running and optimizing campaigns.

What is your industry? Banking
What is the idea priority? Low