Being able to pull reports for STO. How many contacts in your send list have been sent an email using STO (a number and percentage). Out of those people, which time (in AM/PM) format had the most opens? The current STO hour breakdown requires more work and is not the easiest to comprehend. Not sure what the formula/logic for determining STO is for each contact, but I feel like there are contacts who have received multiple mailings that don't have an optimized time determined yet. Also, how many attempts does it typically take to determine STO for an individual? It would be nice to track data on how well a mailing performed based on how many people in the contact list have a send time optimized. For example, did contact list A with 25% optimized work better than contact list B with a lower percentage?
What is your industry? | Marketing & Public Opinion Research |
What is the idea priority? | High |