Enhancement request: Performance Insights - Audience
I have 2 ideas about Audience of Performance Insights, please enhancement.
I would like to create more than 10 the Audience.
I could create up to 10. But I think it's not enough. I would like to create an audience with various factors such as age, annual income, gender, Web behavior.
I would like to be able to select the Audience to display in the dimension.
Some mailings have unwanted Audience as indicators. Currently, the workaround is to disable some Audiences - Enable only the audience I want to use. However, this method is not desirable because it using as multiple filter sets and these are influence to multiple users.
Kind Regards,
Hanae Tanaka
-
Camp team
- Feb 26 2020
- Future consideration
| What is your industry? | Construction / Architecture / Engineering |
| What is the idea priority? | Medium |
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- +37
Related ideas
もし、より正確に必要なオーディエンス数や、具体的な例があれば、コメントをいただけますと幸いです。
If anyone have a more accurate number of Audiences you need or a concrete example, we would appreciate it if you could comment.
Hi @Maddy Devetsk, Thank you!
Sorry my late response. We hope to be able to enable a larger "Audience".
Yes, I know "Contact Source= the query or contact list you create every time you send a marketing communication." My mentioned "Audience= group of people you want to track regardless of whether you send a specific message directly to them. ex.male vs. female" .
"Contact sources" choosed as dimention/filtering, it can only be viewed by the "Contact sources" that sent. (PI uses "Contact sources" to identify emailings.) For example, we will select resipients with flags according to the questionnaire and whether they are opt-in. This is "Contact source".
I want to know what attributes they have as a result of delivery. I have to make Queries such as age, annual income range for analysis. This is "Audience". By checking the range of effectiveness as a result of delivery, it will help to improve the quality of the next "Contact source".
Kind Regards,
Hanae.
Voters: Out of curiosity, what would be an ideal number of audiences for your organization?
I would also like to note, that the performance Insights team recently rolled out the ability to filter an entire report based on contact source (Contact List, Query, or Database). Contact Source= the query or contact list you create every time you send a marketing communication.
Audience= group of people you want to track regardless of whether you send a specific message directly to them. ex.male vs. female