Sellers and marketers want to be able to execute campaigns via SalesForce, and have those messages delivered by Campaign. Message reporting (opens, clickthroughs) are reported back to SalesForce, informing sellers of prospect interest.

This integration was developed by Lyris several years ago:

http://lunar.lyris.com/help/hq/Content/EmailLabs%20Topics/Salesforce_Integration.htm

Lyris HQ for Salesforce.com provides a seamless connection between Salesforce.com and the Lyris HQ Email marketing platform. The two-way integration enables marketers to execute their email campaigns using real-time data from their Salesforce.com database. Because contact and lead data resides all in one place of reference (Salesforce.com), you see how your customers interact with your business and act on that customer information in a single system.

The Lyris HQ for Salesforce.com integration allows Salesforce.com users to leverage the features of Lyris HQ from within Salesforce.com. Lyris HQ is a fully featured email-marketing platform with tracking and reporting capacities that go beyond what Salesforce.com offers. Using the Lyris HQ for Salesforce.com integration, you get to:

* manage your contacts and leads in Salesforce.com and seamlessly leverage Lyris HQ's superior email-sending capacity
* leverage campaign results from within Salesforce.com
* create your reporting from a single system (Salesforce.com).