WCE has brought UBX in place plus an ecosystem with partners like Facebook and Mediamath. We can contribute by optionally adding the Javascript to report to UBX into our delivery items - e.g. for pages. There is a PageView event - which we would send to UBX. Easy for our customer, set a flag in our UI and we do that for you. Cross-product PZN and cross-marketing use cases are enabled by that.

The investment to add such to pages should be quite low plus a small update to the config UI for WCH to enter the access info to UBX - that's it.