Ability to see 7 day attribution for Order IDs
At this time you do not support attribution window metrics like 7 day first click when using Order ID as a breakout in an ad hoc report. I have via IBM ticket confirmed with Offering Management that currently there is no work around for this limitation I'm encountering in legacy DA or in next gen DA interfaces. This is very important, not just for my company but for any company. When agreeing to pay fees based on 7 day attribution we should have the ability to check the specific orders to see that what the company is telling us we should pay for is accurate. We should be able to have the our data to hold 3rd party vendors accountable in whatever attribution model we agree to, not just same session. How many people look at clothing, shoes, swimsuits, etc, and buy it on the spot within the same session? For most people it will not happen in one session but could take up to a week before they push the buy button.
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Linda Sorrows
- Feb 25 2020
- Future consideration
| What is your industry? | Retail |
| What is the idea priority? | Urgent |
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- +6
Related ideas
It would be helpfull to be able to run a report that shows a list of order ID's placed during a specific day and then see what marketing channel that order would have been attributed to for each attribution window that the client has. That marketing channel data should include both the "macro" channel like marketing programs, natural search, referring sites and direct load and the "micro" channel like vendor-_-category-_-placement-_-item, search engine/term, referring domain and NA.
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