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Apple ITP Impression Attribution Solution

I submitted a support ticket requesting information on Apple's ITP updates and whether or not we made the proper updates to ensure proper attribution. My support rep told me to reach out to you directly in regards to this sentence in your support material:

We are working through potential solutions to extend this window for Impression Attribution cookies, per Safari's guidance, and this knowledgebase article will be updated once more information is available.

Can you please share if there have been any learnings and updates in regards to this? We have a feeling that we are mis-attributing traffic due to this change and would like to understand how to resolve it.

  • Guest
  • Feb 25 2020
  • Future consideration
What is your industry? Retail
What is the idea priority? High