An Acoustic user may set up as part of a program an email to go out to drive webinar attendance. Landing page captures signin (hosted at On24) to build registration list. People registering for the event should be sent back to Acoustic for further follow-up and lead scoring. The program could be used to further follow up about the webinar event. During the webinar participants interact in numerous ways including survey, streaming the webinar (after the event), downloading materials, and chat. These events can be useful to an Acoustic user for further segmentation, demand generation, lead progression, scoring, and sales to be more knoweledgeable of prospect engagement.