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Remove bot clicks from reporting

As institutions add more security to their email systems, marketers need to know that their email metrics (opens and clicks, etc.) are being generated by actual human customers and not security bots that are clicking on every link to check for viruses, inflating metrics, which effects business decisions

  • Brian Mockabee
  • Feb 26 2020
  • Future consideration
What is your industry? Life Sciences
What is the idea priority? Urgent
  • Jon Downing commented
    December 11, 2023 14:42

    We are an agency and have customers requesting this functionality. We need clarity around how open and click reporting are being impacted by new privacy features incorporated into email platforms, browsers, and operating systems, what steps our reporting platform is taking to mitigate those impacts, and any differences that will persist following those mitigating steps.

  • Stephen Novak commented
    June 01, 2023 13:34

    We consider this to be a must have from any email marketing tool. A solution here should be Acoustic's #1 priority.

  • Maureen Johnson commented
    April 13, 2022 21:20

    We are seeing more of this activity and it is causing issues with reporting - they are not accurate. We are primarily B2B, so this is a must-have now for this market.

  • Sebastian Silverwood commented
    January 18, 2022 22:50

    We've been experiencing a dramatic increase in this lately too, which looks to be originating from all Microsoft-owned IP addresses. More details in this post.

  • firstName lastName commented
    June 12, 2021 00:33

    This feature is critical to data-driven marketing.

    We first noticed this behavior coming from China a few years ago and found we couldn't resolve it beyond suppressing all stats from China.

    We called it the robo-apocalypse.

    Japan and S. Korea were next to show this behavior, but we were able to identify the bots the same way you found - by speed-after-delivery - as well as by seeing every single social media footer link clicked..

    But this latest round has stumped us, with predominance in the US, and seemingly random links being hyper-clicked. We have also seen an increase with .gov and .mil email addresses.

    While it comes off lame to not have this yet (especially with your IBM Watson AI roots), it may give you a competitive advantage if you can pull it off quickly.

  • jmcgraw jmcgraw commented
    May 19, 2021 12:49

    Currently my reporting is far from accurate because of this. With our email program being a main driver for leads/revenue it seems this should be something that comes out of the box for this program. Please come up with a solution for this so its not a manual process right now. Thanks!

  • Aaron Lorentz commented
    May 19, 2021 08:56

    An absolute must-have. The email security tools put in place by companies, and/or ESPs, is going to continue to become more common, and will result in Acoustic email analytics being completely inaccurate. We are already seeing this, and our analytics are totally wrong as result. A solution needs to be top priority.

  • Michael Brown commented
    May 17, 2021 21:33

    There needs to be an automated way to filter out the increasing bot clicks that are messing up my lead generation efforts. It is a tedious manual process to figure out and implement. So frustrating this issue is being ignored.

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