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Distinguish Between New & Existing Email Addresses, Customers

We are in the process of creating a journey that has different messaging and cadence based on whether a qualifying contact is a repeat customer with a new email address, or a new customer with a new email address. Right now we are unable to identify these audiences, since the system has no way to tell if the email address is new to file. We'd like the ability to segment on whether email addresses are new vs. existing to database.

  • Jenny Brenner
  • Feb 26 2020
What is your industry? Non-Industry Specific
What is the idea priority? High